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What is Promised Land?

Bringing together professionals working in film, gaming, and other creative industries, Promised Land is a place for the exchange of knowledge and experience, for networking, and crossing the divide between the digital and the traditional arts.

The event plays host to more than a hundred activities ranging from hands-on workshops, talks and demos, to portfolio review, Q&A and networking sessions. In 2022, Promised Land welcomed more than 850 participants and, among other, played host to:

  • 64 hours of lectures, discussion panels, and Meet the Artist sessions;
  • 36 hours of digital art workshops, masterclasses, and presentations using cutting-edge creative software and tools;
  • 13 hours of clay sculpting workshops and demos with world-renowned artists;
  • 15 hours of live drawing sessions with professional models.

Throughout the years, leading and collaborating in the festival’s activities were some of the most recognizable names in games, films, and lifestyle such as Guerilla Games, Capcom, Disney, Pixar Animation Studios, Paramount Pictures, Converse, Activision Blizzard, BioWare, MachineGames, Framestore, Digic Pictures, Techland, MPC London, Double Negative, and CD PROJEKT RED.

Organizing the festival, in cooperation with the city of Łódź, Poland, and EC1 Łódź – City of Culture is a studio at the heart of the Polish video game industry: CD PROJEKT RED — creators of The Witcher series of games and Cyberpunk 2077.

CD PROJEKT RED is a game development studio founded in 2002. It develops and publishes video games for personal computers and video game consoles. The studio’s flagship titles include The Witcher series of games, Thronebreaker: The Witcher Tales, GWENT: The Witcher Card Game, and the futuristic AAA role-playing game — Cyberpunk 2077, upon which the Netflix anime series Cyberpunk: Edgerunners, created by CD PROJEKT RED and Studio Trigger, is based. Currently, the studio focuses on Phantom Liberty, the spy-thriller expansion for Cyberpunk 2077, as well as the next installment of The Witcher series, which the studio will build using Unreal Engine 5.

One of the important architectural objects in the city centre of Łódź is the complex of buildings of the old Łódź Power Plant. Established in 1907, it currently serves as a cultural institution under the name of „EC1 Łódź — City of Culture”. EC1 hosted such renowned events like Promised Land Art Festival, International Festival of Plays Pleasant and Unpleasant, Festival of Theatre Schools, Transatlantic Festival, Animator on Tour and Light Move Festival. It is also a home to the National Centre for Film Culture, Łódź Film Commission and Centre for Comics and Interactive Narration. The EC1 building complex offers events that allow people to spend their free time in a smart and inspiring way.